Paint brand Dulux has revealed Wild Wonder, a pale yellow paint colour that it described as “a soft gold with hints of green” as its Colour of the Year for 2023.
Wild Wonder was selected for its close association with nature. The brand said this echoes the global shift toward sustainability, reconnecting with the outdoors and wanting to be more grounded, particularly following the recent period of uncertainty.
“Our relationship with the natural world feels more precious and precarious than ever,” said Dulux UK.
“Wild Wonder is a soft gold with hints of green inspired by fresh seed pods and harvest grain,” the brand added.
As well as its affiliation with nature and raw materials, Wild Wonder is also intended to capture the collective quest for better mental health, which has become increasingly important in light of global events such as the climate crisis and coronavirus lockdowns.
“As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it,” said the brand.
“Wild Wonder is a positive, natural tone that, by connecting us with the natural world, can help us feel better in our homes,” it continued.
“As well as understanding the value of nature more keenly, with climate change becoming a reality for all of us, we also feel the urgency of reconnecting with nature and the necessity of working with rather than against it.”
According to the brand, the colour can be used to add colour to areas in the house, such as living rooms, that require warmth and light. The brand also said that the hue is suitable for commercial spaces across all sectors including schools and hospitals.
“Wild Wonder and four complementary, versatile colour palettes can be used to create stunning spaces across all sectors,” explained Dulux.
Dulux’s parent company AkzoNobel decided on the shade, which is the 20th colour to be chosen as a Dulux Colour of the Year, after a three-day workshop with a panel of industry experts from across the globe and months of researching with the paint company.
Wild Wonder is a slightly more upbeat hue than Brave Ground, an earthy beige that Dulux selected as its colour of the year for 2021 against the backdrop of the coronavirus pandemic.
The colour is a marked change from last year’s sky blue colour Bright Skies, which the brand said captured collective desires for a fresh start.
The images are courtesy of Dulux.