Spotted: Around 70 per cent of all food waste in the UK comes from households, which equates to around 6.6 million tonnes a year. To help tackle this, Kitche was launched to help families avoid throwing away food. The company has found that the most effective strategies are preventative, so aims to target food waste at the source.
Kitche has developed an app that lets users import their food to keep track of what they have at home, and users can also scan supermarket receipts to update their virtual inventory. Based on what is recorded on the app, Kitche will send reminders of when foods need to be eaten or frozen, and lets users move products between “To buy”, “At home” and “Ditch” lists. The app also has recipes to help customers use up all their products efficiently.
Since launching three years ago, Kitche has had nearly 65,000 downloads in the UK and earlier this year, the app had a re-launch with new features. For instance, the new Impact Section allows users to see the results of tracking their food waste, including water, CO2, food, and money savings. To make the app even more convenient, Kitche has also made it possible to add food products to the app by voice or scanning by barcode. Other new features include an Explore Section, which includes a lifestyle magazine-style collection of top tips and recipes, and a Community Section where people can connect and become Kitche Ambassadors to earn unique elements both in and outside the app.
There are so many innovations out there helping to tackle food waste. Springwise has spotted a startup turning wasted fresh produce into healthy snacks and another transforming broccoli waste into plant protein.
Written By: Anam Alam