Spotted: Reducing reliance on petroleum is a driving force in many industries, and solutions are varied. In the UK, athletic shoe brand Hylo produces a vegan sneaker that looks as good as it feels. Even better, every sale contributes to the social campaign Common Goal. Common Goal uses the power of football to help shape positive social changes. Members of the Common Goal group contribute one per cent of their salary or income to the fund.
Hylo’s sneakers are made in China, with the majority of materials sourced from within 60 kilometres of the factory and all delivered by road, not air. No animal products go into the making of the shoes, and the company makes supply chain and production transparency a priority. Each pair of shoes is numbered, allowing for full traceability of every product. The company also offers a take-back service for shoes that need recycling, and gives every customer that returns a used pair a £10 credit.
In July 2021, Hylo joined the Sustainable Apparel Coalition in order to ensure compliance with the leading means of sustainable, caring production. The company’s investment in biogas digesters near its manufacturing hub further offsets its carbon emissions. Having secured nearly €3 million in a recent funding round, the company plans to expand its marketing and product development.
Coffee grounds, carbon emissions, and algae are only three of the other sustainable ingredients Springwise has spotted being used to improve the environmental footprint of the footwear industry.
Written by: Keely Khoury
6th April 2022
Email: hello@hyloathletics.com
Website: hyloathletics.com