Halleroed Archives

Halleroed references Swedish Grace for Toteme flagship store

Stockholm studio Halleroed has designed fashion brand Toteme’s flagship store in London, which features a sculpture by artist Carl Milles and a steel sofa by designer Marc Newson.

Halleroed designed the store, located on Mount Street in the upmarket Mayfair area, together with Toteme founders Elin Kling and Karl Lindman. The duo wanted its third flagship to feature nods to the brand’s heritage.

“We like the idea of keeping certain elements that we find in our Swedish heritage,” Lindman told Dezeen at the store’s launch event.

“It can be by using certain vintage pieces, or like in [the brand’s Mercer Street store] in New York, we had a collaboration with Svenskt Tenn,” he added. “It’s about lifting this notion of Scandinavian design or Swedish design.”

Interior of Totême store in London — A metal sofa by Marc Newson is among the sculptural details in the store

Halleroed drew on the space itself when designing the interior, focussing on how the light falls.

“We were inspired by the space itself with beautiful original windows letting the daylight in,” Halleored co-founder Ruxandra Halleroed told Dezeen.

“The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows.”

Totême London store — A piece by sculptor Carl Milles sits by the entrance

The design also references the work of Italian architect Carlo Scarpa as well as the Swedish Grace movement.

“We were also inspired by the Swedish Grace period – around 1920-30s – that has an elegant and pure design, something we think works well for Toteme as a brand,” Halleroed co-founder Christian Halleroed told Dezeen.

“Also the work of Carlo Scarpa we find interesting, more as a mindset on how to work with details and textures to create a subtle elegance and luxury.”

Cube inside fashion store in Mayfair — A black mirrored cube features at the rear of the store

Kling and Lindman wanted to keep the feel of “very posh” Mount Street where the store is located, while also underlining the space’s minimalist feel.

To do so, a lot of effort was put into the colour palette and different textured materials used for the flagship store.

“We worked with an off-white palette in different tones and different textures,” Ruxandra Halleroed said.

“The textures are as important as colour and materials. For walls, we have a glossy, off-white stucco, ceiling in same colour but matte. The floor is in a beige, honed limestone with a so-called Opus pattern.”

Milles sculpture inside Totême store — Halleroed chose to redesign the store’s ceiling to reveal its windows

In the middle of the Toteme shop, Halleroed created a stone-clad cube that holds shelves, vitrines and niches filled with artworks.

“The volume in the middle is clad with the same limestone, but in three different textures: honed, bush hammered and spiked texture, combined with oxidised dark brass,” Christian Halleroed said.

The store also features a square black volume in the back made from high-gloss stucco and dark brass.

Beige and white interior of London fashion store — The minimalist interior has a beige, white and black colour palette

To contrast the minimalist interior, the store is decorated with multiple artworks, including a sculpture by Milles and Newson’s intricately woven steel Random Pak Twin sofa, which Lindman found online.

“He’s a slave to auction houses,” Kling told Dezeen.

“So he found it and sent it to me and I loved it, and we also have a Marc Newsom piece in every store,” she added. “So we thought, ‘this one’s for the Mount Street store’. At that time we only had the signed contract, nothing else.”

Sign outside Mount Street store — The store is located on Mount Street in central London

The two founders and Halleroed decided on the gypsum Milles sculpture for the Toteme store together, with Halleroed designing a custom niche to place it in that is made from black high-gloss stucco to contrast the pale artwork.

Halleroed also added vintage Swedish Grace furniture to the store, including armchairs and a coffee table by furniture designer Otto Schulz, a daybed and a mirror in pewter made for the Stockholm Exhibition 1930.

The studio has designed a number of other store interiors, including a Paris boutique for French brand L/Uniform and an Acne Studios store in Chengdu that aimed to combine the futuristic and primitive.

Reference

Interior Design

Halleroed mixes French and Japandi influences inside L/Uniform boutique

By Zarkon Group,05/05/202305/05/2023

In the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a new boutique for French bag and luggage brand L/Uniform.

Taking cues from the brand’s simple, rational approach to design, Halleroed design lead Ruxandra Halleröd created a series of backdrops that allow the products to “pop out in a beautiful way”.

Wooden display cabinets in boutique in Paris by Halleroed — Halleroed has designed a boutique for L/Uniform in Paris

The boutique is comprised of two rooms that drawing on L/Uniform‘s French heritage alongside a mixture of Japanese and Scandinavian design traditions – also known as Japandi.

The first room was designed to nod to the vernacular of the traditional French marketplace, with stepped display furniture and rustic materials, such as walls papered in woven raffia.

Bags hand on walls in L/Uniform boutique — In the first room, bags are hung from integrated wooden hooks

“It reminds us of L/Uniform’s use of French canvas on its more functional bags, but on a bigger scale,” Halleröd told Dezeen.

“We used a Shaker-inspired approach where bags are hung from hooks. There’s an association with everyday market life because some of these bags are specifically made for bringing to the market.”

To create a striking visual contrast with the natural textures of this space, Halleroed added a monolithic display table in deep burgundy with a high-gloss finish.

Mint green display cabinets in boutique in Paris by Halleroed — Glossy red details feature throughout the store in finishes and furnishings

The second room is more “elegant and eclectic”, according to Halleröd. Here, L/Uniform’s leather handbags are displayed against a palette of soft pink and green, featuring an olive-coloured velvet sofa and pistachio display cabinet alongside tactile elements like the handwoven jute-and-wool carpet.

The same glossy red finish from the first room is also reprised – in this case applied to two exposed pipes, around which Halleroed has constructed a low timber cabinet.

Mint green display cabinet in L/Uniform boutique — Pistachio display cabinets provide additional storage

“We worked with colour, texture and material as one entity, creating contrast and also unity,” said Halleröd.

Around the counter, Halleroed added cedar cladding “for a Japanese look and feel”.

This is mirrored across the shop with details such as a rice-paper pendant light by Isamu Noguchi and chairs by George Nakashima, as well as cedar table lamps with rice-paper shades created by a Japanese cabinetmaker.

Gallic influences are reflected in the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone floor, which according to Halleröd has a “calm, vintage touch that for us is very French”.

Hallway of boutique in Paris by Halleroed — Travertine floors and stone counters bring a sense of refinement to the space

Halleroed also brought Swedish elements into the mix, reflecting the studio’s own approach.

“With our minimalist Scandinavian mindset, we prefer to work with fewer elements and materials but in a conscious and precise way,” said Halleröd.

“Working with wood and craft is something that I think is common for both Japan and Sweden, while we think of the warm tones here as being both French and Japanese.”

Wooden storage cabinets in L/Uniform boutique — Timber joinery nods to Japanese and Scandinavian craft traditions

“Many of the items in the store were handmade specifically for the space, which was important for us since we believe that this reflects the L/Uniform mentality and approach,” she added.

Since it was founded in 1998, Halleroed has completed a number of high-end boutiques around the world.

Among them are an Acne Studios store in Chengdu and various outposts for Swedish streetwear brand Axel Arigato in Berlin, Paris, Copenhagen and London.

The photography is by Ludovic Balay

Reference

Interior Design

Halleroed combines the futuristic and the primitive for Chengdu Acne store

By Zarkon Group,26/01/2023

Fashion brand Acne Studios has opened its latest store in China, which was designed by Stockholm studio Halleroed and is located in the submerged SKP department store designed by Sybarite in Chengdu, China.

The 338-square-metre store has a discrete sandstone exterior marked by a red LED sign displaying the brand’s logo.

Inside, grey sandstone walls contrast against sculptural tie-dye furniture in earthy tan hues by British designer Max Lamb.

Acne Studios store designed by Halleroed — The store is located inside Chengdu’s SKP department store

“Our inspiration was aesthetically playing with design from the 1980s and 90s, and how that period looked at the future,” Halleroed founder Christian Halleroed told Dezeen.

“The inclined stone clad walls, the futuristic lighting together with the Daniel Silver mannequins – we thought of a futuristic space/computer age feel, but in a contemporary way of putting it together,” he added.

“We clashed this with the Max Lamb sculpture-like furniture that has a more primitive, earthy feeling.”

Bic fabric sculpture by Max Lamb in Acne Studios store — It features tactile, soft seating by Max Lamb

As well as the furniture, Lamb designed four fabric-clad touchscreens that are mounted on slim poles throughout the store and provide an overview of the brand’s current collection and stock availability.

Expressive mannequins by artist Daniel Silver and a light installation by designer Benoit Lalloz help to add a futuristic feel to the space.

Interior of Acne Studios store in SKP Chengdu — Lighting was designed to feel “like a spaceship”

Halleored, which has designed a number of Acne Studios‘ stores, normally works with Lalloz on the lighting but said the Chengdu store lights have a different feel to those in other stores.

“These were done a bit differently than previous since they are recessed in the ceiling, but still has the typical look of Benoit Lalloz,” Halleroed said.

“We wanted the lighting to feel like a spaceship,” he added.

A large mirrored column in the middle of the store reflects its pared-down interior, which features a colour palette informed by the grey hues used for early computer designs.

Large mirror inside Acne store designed by Halleroed — A large mirrored column sits in the centre of the sandstone room

“We used a very restrained palette with the grey, monochrome sandstone on the floor and angled walls, high gloss white walls and ceiling, the black coves in the ceiling, and for the fixtures brushed stainless steel,” Halleroed said.

“The Max Lamb and Daniel Silver pieces contrast this, with their brown batik fabric and the white with patina and silver mannequins.”

Previous Acne Studios store designs featured on Dezeen include a “monolithic” store in Paris and a pink-ceiling flagship store in Milan’s Brera district.

The photography is courtesy of Acne Studios.

Reference

Interior Design

Halleroed inserts sculptural travertine plinths in Axel Arigato’s Paris store

By Zarkon Group,05/07/2021

Design studio Halleroed has used travertine podiums to display sneakers like sculptures in the Paris store of streetwear label Axel Arigato.

Located in the Marais district on Rue Vieille du Temple, the boutique stocks the brand’s full range of footwear, clothing and accessories, in addition to a curated selection of design objects.

Entrance to Axel Arigato Paris store with travertine displays — Axel Arigato’s Paris store is dotted with travertine display plinths

The store occupies two rooms divided by a freestanding wall of light-yellow travertine, which references the columns and beams found in classical architecture.

Walls and floors are finished in raw concrete while overhead, a punctured grid ceiling conceals the store’s lighting system.

A series of sculptural display plinths made from honed, bush-hammered or raw travertine stone help to create a “grandiose” entrance, designed to emulate the feeling of stepping into an art gallery.

Retail interior by Halleroed with shoes displayed on travertine blocks — A freestanding travertine wall divides the space into two

“The normal model for a sneaker brand is to cover every centimetre of the back walls in products from floor to ceiling,” Axel Arigato‘s co-founder and creative director Max Svärdh told Dezeen.

“We do the opposite by displaying our product on podiums in the centre of the room instead, like a piece of sculpture.”

Close-up of travertine stone table in Axel Arigato Paris store — The stone was hammered, honed or left raw

Travertine was also used to form a series of shelves in the rear of the store and custom chairs in the dressing room.

According to Svärdh, the stone has been a key element in all of Axel Arigato’s retail locations so far.

Mirroed steel clothes rail in retail interior by Halleroed — A mirrored steel clothes rail wraps the back of the store

“Our brand colour is a pale yellow so we were naturally drawn to the light yellow travertine,” he explained.

“We worked with different finishes to bring out its characteristics and more specifically highlight its impurities, which in itself makes it more beautiful.”

To contrast with the travertine, Halleroed wrapped an upholstered bench seat around one of the columns and introduced a chunky, stainless steel clothes rail.

This lines the store’s back wall and extends out into a courtyard filled with white gravel.

Travertine wall, mirrored clothes rail and upholstered bench in Axel Arigato Paris store — An upholstered bench is wrapped around a central column

Axel Arigato was launched in 2014 as an online store for luxury streetwear. It opened its first brick-and-mortar space in London’s Soho in 2016 and has since expanded into four standalone spaces.

“We always look to the neighbourhood and the specific building that we are in [when designing a store],” Svärdh said.

“Paris is the home of luxury and the use of rich travertine stone really embodies that. All standalone stores have a gallery-esque feeling to them with mutual design codes but offer completely unique experiences.”

White sneaker on travertine shelves in retail interior by Halleroed — The displays are designed to exhibit trainers as if they were sculptures

A large freestanding LED screen is used for displaying creative content in the Paris store.

The brand has previously worked with Halleroed – founded in 1998 by Christian and Ruxandra Halleroed – on its London, Stockholm and Copenhagen flagship stores, which all feature monochromatic colour palettes and concrete surfaces.

Photograhy is by Benoit Florençon.

Reference

Halleroed

Halleroed references Swedish Grace for Toteme flagship store

Halleroed mixes French and Japandi influences inside L/Uniform boutique

Halleroed combines the futuristic and the primitive for Chengdu Acne store

Halleroed inserts sculptural travertine plinths in Axel Arigato’s Paris store

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