“No hiding” from environmental impact of trade fairs say designers at Salone
CategoriesSustainable News

“No hiding” from environmental impact of trade fairs say designers at Salone

More work is needed to improve the sustainability of trade fairs like Salone del Mobile, designers told Dezeen at Milan design week.

British designer Tom Dixon warned it could take a decade for brands to transform their operations at events like Salone in order to reduce emissions and resource consumption.

“It’s a lot of people coming from all over the world – it’s a lot of carbon footprint just embedded in the flights,” he said. “I think we’ve got to rethink completely how we show [products], where we make them, where we transport them to, and the rest of it, but that’s a project which is a 10-year project.”

Need “to rethink completely” how products are showcased

Norm Architects’ Frederik Werner, in Milan to exhibit a collaboration with Japanese furniture maker Karimoku, suggested that fewer trade fairs should take place during the year to cut the carbon cost.

“I think for the setup of the fair itself there’s no hiding from it, it’s kind of crazy how much is being produced and built, and that’s just the reality right now,” he said.

“I think probably the main issue is that there’s so many venues around the world doing the same, with things being shipped around. It somehow makes sense to create one hub for it to happen.”

Setting up Salone del Mobile 2023
Around 2,000 brands showcase their products at Salone, shown here during setup. Photo by Andrea Mariani (also top)

Salone del Mobile was held in Milan last week, back in its conventional April slot for the first time in four years following covid disruptions.

It is the world’s biggest design fair and forms the trade centrepiece of Milan design week.

The organisers have sought to improve the sustainability of the event in recent years, signing up to the UN Global Compact corporate sustainability pledge for 2023 and updating voluntary guidelines for exhibitors.

In an interview prior to the event, Salone president Maria Porro told Dezeen that the fair has tried to use recycled and recyclable materials and work with organisations committed to caring for the planet.

But with 2,000 brands showing their products at the week-long show and around 400,000 visitors expected, mostly from overseas, some remain concerned about Salone’s environmental impact, including Dezeen columnist Katie Treggiden.

“We’re all part of it, as we flew to Milan”

“We can’t walk around the city, gelato in hand, and pretend that almost 2,000 international brands haven’t shipped or air-freighted their wares into the Rho Fiera Milano fairgrounds,” Treggiden wrote in a recent piece.

Dutch designer Maarten Baas deliberately referenced the contradiction of promoting more sustainable designs by flying them to Milan in a collaboration with fashion label G-Star RAW.

His More or Less exhibition for the brand features a private jet wrapped in denim.

“Each year in Milan, I enjoy the tragicomic dialogue between green design and mass consumption,” he told Dezeen.

“We’re all part of it, as we flew to Milan to enjoy our prosecco next to some works of recycled materials.”

Salone del Mobile lanyards
Around 400,000 people visit the fair, which is the world’s largest. Photo courtesy of Salone del Mobile

Nevertheless, designers argued there is still a value to large-scale physical events like Salone.

“Airplanes aren’t sustainable but I think people coming to see art and people coming to see new ideas is always a benefit to society,” said Santiago Brown of New York-based Forma Rosa Studio.

“The issue is transportation, but it’s super important for people to see art and not just on Instagram.”

“In this digital era you can see everything online but, especially with materials when it’s about the haptic, the touch, the interaction, you come to a better understanding of the research project when you see it with your eyes, when someone talks to you about it,” added Crafting Plastics’ Vlasta Kubušová.

“So for me, it still makes sense to do this once a year I think, even if we have to travel – and we always will travel.”

Studios and brands try to use less materials

Jussi Laine of Nemo Architects, who designed the Habitarematerials installation at Milan design exhibition Alcova, said he is “absolutely” concerned about the environmental impact of Salone.

He said it was important for designers travelling to Milan to use it as an opportunity to learn about how to make their work more sustainable.

“Design shows are a way to pass information and knowledge,” he told Dezeen. “It is really up to us how relevant the message is, and also up to us how we receive that information and act upon it.”

Brands and designers have attempted to improve the sustainability of their activities in Milan, especially by planning for the re-use of materials.

“For this year’s fair we’ve tried to work with systems and patterns that we can reuse for next year, so all the louvres and lamellas can be stored and put away again,” said Werner.

“Half of the furniture collection I think might be taken to our next exhibition instead of being shipped back to Japan.”

“Our booth is made out of storage racks that we took from our own storage,” Mexico-based David Pompa told Dezeen.

“So we took them, we built them down, we build them up here and we’re going to build them up again in our storage after the exhibition. So we’re not throwing away anything.”

However, Dixon admitted it was still “difficult to claim total sustainability”.

“We’ll reuse a lot of this stuff,” he said. “I’m sure a lot of people are thinking about how they can do that.”

“But it’s difficult to claim total sustainability in the context of fairs, I’m not going to try and greenwash you on this one.”

Milan itself is frequently ranked among Europe’s most polluted cities, though it is working on an ambitious project to construct 750 kilometres of bike lanes by 2035 as part of a strategy to become net-zero by 2050.

Additional reporting by Cajsa Carlson and Jennifer Hahn. The photography is courtesy of Salone del Mobile.

Salone del Mobile 2023 took place from 18 to 23 April at the Fiera Milano exhibition centre, Italy. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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“A solution to our population and climate problems is hiding in plain sight”
CategoriesSustainable News

“A solution to our population and climate problems is hiding in plain sight”

High-density, low-rise urban housing is the key to accommodating another three billion people over the next 80 years without costing the Earth, writes architect and urbanist Vishaan Chakrabarti.


By the year 2100 there will be 11 billion people on the planet, according to the United Nations – three billion more than there are today. You might rightfully ask how we can house an additional three billion people when nations around the globe are struggling to provide adequate accommodation for those in need today.

Meanwhile, the world is already experiencing the extreme impacts of anthropogenic climate change, as well as an omnipresent energy crisis fuelled by the war in Ukraine.

A surging population risks putting an even greater strain on the environment

A surging population risks putting an even greater strain on the environment and comes with even more demand for energy. No one, particularly not in the West, has the right to wish these newcomers away or deny them the housing, mobility, technology, food, and yes, the energy, they will need to live their lives.

How can our housing needs be part of the solution rather than part of the problem? How can we use today’s technologies to design new housing that is not only sustainable, not only low in embodied energy, but also truly carbon negative?

To house our existing and future population affordably and with dignity we need to build over 2.4 trillion square feet globally, which is the equivalent of adding one New York City to the planet every month for the next 40 years.

We simply don’t have the technology today to build carbon negative towers

We can conserve where we can, such as by adaptively reusing some of our existing building stock, particularly older office buildings made obsolete by the pandemic. But this alone won’t make a dent in our impending housing needs – we must build, and we must build better.

I for one am tired of hearing about solutions that don’t have a chance of widespread, affordable, global adoption for decades, even the great technology of mass-timber skyscrapers made from carbon-sinking, environmentally friendly and fire-retardant wood.

I love a good skyscraper, but we simply don’t have the technology today to build carbon negative towers.

We’re also decades away from realising clean grids in our existing cities, where most global population growth will occur, because of challenges ranging from inefficient transmission lines to the fossil fuel lobby’s chokehold on our governments.

The tyranny of today’s challenges demands a widely attainable answer now. We cannot wait until 2050.

Goldilocks-scale housing would enable us to house everyone while drastically reducing the emissions impact of our homes

The answer is hiding in plain sight: a “Goldilocks” type of high-density, low-rise urban housing that sits between the scale of sprawling single-family houses and large-scale towers, advocated by many architects and urbanists for decades.

From the hutongs of Beijing to the rowhouses of Boston, this scale of housing has created some of our most beloved urban neighbourhoods.

If adopted en masse, it would enable us to house everyone while drastically reducing the emissions impact of our homes.

Importantly, at two to three stories – but no higher – under the international building code this low-rise housing is required to have only one communal stair if wheelchair accessible units are provided at grade.

Vishaan Chakrabarti
“Goldilocks housing could finally provide affordable, communal, equitable housing for communities in dire need of it,” argues Vishaan Chakrabarti

That allows for less concrete, lower building costs, and more community connection by dispensing with elevators and the banal experience of double-loaded corridors, while small shops and workspaces can also occupy the ground floor.

It is also, based on research my own studio conducted alongside engineering firm Thornton Tomasetti, the maximum scale possible for carbon negativity with today’s technology.

In most sunny climates, which is where we anticipate the most population growth, this Goldilocks prototype hits the sweet spot between the number of residents it can house and the amount of roof area needed for enough solar panels to supply more energy than these residents need.

Solar panels, which are decreasing in cost while gaining in efficiency, could also be supplemented with existing state-of-the-art battery systems that level out solar supply and user demand to provide a constant energy source.

Because of its structural simplicity, Goldilocks housing can be built by local workers in accordance with local climates

Air conditioning and heating can be provided through electric pumps that are readily available today. These can create thermal storage by producing ice or hot water off-peak for use on-peak, enough at the Goldilocks scale to offset their energy use.

Additional sustainability measures, such as systems to compost food scraps and solid waste, can also be implemented with today’s technologies and can be self-contained within Goldilocks housing unlike in large towers where much more space is required.

The footprint is compact, leaving room for substantial tree and ground cover, decreasing stormwater impacts, reducing the heat island effect, and lowering the demand for air conditioning.

Because of its structural simplicity, Goldilocks housing can be built by local workers in accordance with local climates and customs out of simple local materials, like wood or brick, both of which have relatively low embodied carbon compared to concrete and steel.

We need not fear new neighbours

Goldilocks housing could finally provide affordable, communal, equitable housing for communities in dire need of it.

Architects can work with communities to make this low-rise housing appealing, visually and socially, integrating it into the lives of existing neighbourhoods.

When woven into the fabric of our cities, the Goldilocks scale is dense enough, at almost 50 units per acre, to support mass transit, biking, and walkability, connecting people with jobs, schools, parks and other daily destinations in an environmentally friendly way.

This isn’t rocket science. It is advocacy for simple, small-scale housing with solar panels above, transit below, known technologies throughout, all organised into affordable green, mixed-use neighbourhoods.

If the entire world lived at this scale, all 11 billion of us in 2100 would occupy a land mass equivalent to the size of France, leaving the rest of the world for nature, farming and clean oceans.

According to the International Energy Agency, the Goldilocks model offsets so much carbon that it would effectively cancel out the emissions of every car in the world if we all lived this way. The impact would be staggering.

We need not fear new neighbours. We can accommodate 11 billion people without being beholden to autocrats and fossil fuel companies who continually threaten our collective existence.

We don’t have a lack of land or technology. We just have a lack of vision and will, because the answers are hiding in plain sight.

Vishaan Chakrabarti is an architect, urbanist, and author focused on cities and sustainability. He is the founder and creative director of global architecture studio Practice for Architecture and Urbanism. He served as director of planning for Manhattan under former New York City mayor Mike Bloomberg, working on the rebuilding of the World Trade Center and the preservation of the High Line. He has presented multiple TED Talks, with the most recent on Goldilocks-scale housing.

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