Vitra extends European presence with showroom openings
CategoriesInterior Design

Vitra extends European presence with showroom openings

Promotion: Swiss furniture brand Vitra is expanding its European presence through a programme of showroom openings in renovated, distinctive historic buildings.

The brand, which is known for high-end office and home furniture by leading designers, has embarked on a programme of showroom expansion and renovation to add to its global presence.

“All Vitra showrooms reflect an agile and flexible platform to showcase our office and home concepts, including both Vitra and Artek,” said the brand.

“We are keen to present the collaboration and synergies with our partners in spaces designed for communal work, activities and events.”

It has recently opened or renovated showrooms in Amsterdam, London, Madrid, Oslo and Stockholm.

Oslo Vitra showroomOslo Vitra showroom
Vitra recently opened a showroom in Oslo

Vitra’s latest showroom opened last month in Oslo. Set within a 1930s metal factory in the resurgent Skøyen district, the understated interior was designed to contrast the industrial structure and set the base for the brand’s curated furniture collections.

The space contains offices for Vitra local staff and also functions as a place for the brand to host architects and designers.

Vitra Madrid showroomVitra Madrid showroom
It also opened a showroom in renovated building in Madrid

Earlier this year in Madrid’s bustling Salamanca district, Vitra opened a showroom within a 1920s art nouveau building originally designed by Spanish architect Antonio Palacios as a power supply facility for the city’s metro system.

The space was renovated by Spanish studio Carlos Manzano Arquitectos to create a bright and open space that showcases many of the building’s original features.

Topped by a distinctive steel and glass roof, the space combines office space for Vitra’s Madrid staff along with a showroom space, Vitra Colour & Material Library and a Task Chair Lab.

“One of our main goals was to peel off added elements to reveal the beauty of the spacious interior,” said Till Weber, creative director interiors and scenography.

“We also tried to maintain as much as possible of the original structure. For example, we tore out an entire kitchen installed by the former tenant to reveal wonderfully preserved brick walls.”

Vitra Amsterdam showroomVitra Amsterdam showroom
Its Amsterdam showroom overlooks the city’s port

In Amsterdam, Vitra recently opened another showroom on the dockside in the city’s Houthavens district within an old industrial munitions complex.

Vitra’s Amsterdam home was designed by London-based interiors studio SevilPeach, which was shortlisted for interior designer of the year at Dezeen Awards 2019.

Described as “breathtaking” by Vitra chairman Rolf Fehlbaum, the pared-back space features several showrooms, a shop, offices, canteen, a workshop and warehouse spaces.

Vitra showroom in ShoreditchVitra showroom in Shoreditch
Vitra’s London showroom opened in the Tramshed in Shoreditch

In London, Vitra recently opened a showroom in another heritage building – the Grade II-listed Tramshed in Shoreditch.

Originally built as a power station for the East London Tramway in 1905, the building was renovated to draw attention to its original features including the central roof light.

Along with the showroom openings, Vitra also recently renovated its Stockholm showroom. The brand also has European showrooms in Brussels, Copenhagen, Frankfurt, Prague and Paris as well as outside Europe in Los Angeles, New York and Tokyo.

Herzog & de Meuron-designed VitraHaus flagship storeHerzog & de Meuron-designed VitraHaus flagship store
The Herzog & de Meuron-designed VitraHaus is its flagship store

The target audience for Vitra’s showrooms are B2B professionals, dealers, artists and designers. For its private clients, Vitra caters via its authorised dealer network and its own online shops.

Additionally, there is the Vitra Campus in Weil Am Rhein in Germany, which contains the Herzog & de Meuron-designed VitraHaus flagship store.

“The VitraHaus is a unique building that we have been working on for more than a decade,” said Nora Fehlbaum, CEO of Vitra.

“During this time, we have learned more about the building and about interiors in general: what does the building want? What suits it? What are the recipes for a good room? What is missing from our collection to make an interior even more meaningful or appealing? The interior we have now created reflects our answers to these questions and it is an ongoing project.”

Vitra creative director interiors and scenography Till Weber said: “In addition to the Vitra Campus, the Vitra brand should also be tangible and visible at a local level.”

“Depending on the location and surroundings there is a tailored concept, different colour scheme, a different product selection – but the Vitra DNA can always be experienced.”

Find out more about Vitra’s showrooms on its website.

Partnership content

This article was written by Dezeen for Vitra as part of a partnership. Find out more about Dezeen partnership content here.

Reference

internal system of partitions and openings revives apartment in tokyo
CategoriesArchitecture

internal system of partitions and openings revives apartment in tokyo

HAMS and, Studio’s One Nuance rearranges apartment’s layout

 

HAMS and, Studio takes over the renovation of an apartment in Tokyo‘s suburbs, tailoring it for a forward-looking, flexible lifestyle. The project revamps the rigid grid plan and introduces subtle variations, or ‘nuances’, in spatial composition, color, and materials. The aim is to create an adaptable living space that accommodates the diverse activities of a working couple. Embracing the unique features of the corner-room layout, the design eliminates the original corridors, replacing them with smaller rooms arranged along the exterior walls. This transformation creates a bright, open area, enhancing the sense of overall spaciousness.

internal system of partitions and openings revives apartment in tokyo's suburbs
all images by Akira Nakamura

 

 

subtle textures and unified color palette adorn the living space

 

The living room, designed as an open zone, connects directly to the smaller rooms, fostering a lively and relaxed atmosphere. The double-opening design, incorporating ‘outer openings’ for light and ‘inner openings’ framing living activities, adds continuity and expansiveness to the interior space. The inner facade varies in appearance based on the purpose of each room and the type of partition used, creating nuanced viewports within the home. The design team opts for different finishes, such as robust plastering for the internal walls and glossy solid finishes for passages to the living room. These subtle textures, along with a unified color palette adorn the flexible living space, offering inhabitants a dynamic environment.

internal system of partitions and openings revives apartment in tokyo's suburbs
the unique double-opening design of ‘inner and outer openings’ creates continuity and expansiveness

internal system of partitions and openings revives apartment in tokyo's suburbs
the ‘outer openings’ bring natural light inside the space and ‘inner openings’ frame living activities

internal system of partitions and openings revives apartment in tokyo's suburbs
depending on the purpose of the smaller rooms, the inner openings change in form

Reference

Ten homes with arched openings that add architectural interest
CategoriesInterior Design

Ten homes with arched openings that add architectural interest

In this lookbook, we’ve rounded up 10 home interiors that use archways to punctuate spaces and elevate the transition between rooms.

An arch is a curved structure that spans over an opening, typically to distribute the weight above it. Because of their structural effectiveness, arches were used as early as Roman times for the construction of bridges and aqueducts.

Arches have been reinterpreted throughout history and are often used to evoke classical or traditional architecture.

They can add charm and architectural detail to doorways, entrances and passageways in residential spaces, and are often framed with ornate mouldings to create a sense of grandeur.

Arched openings can also be used to mark transitions between rooms and punctuate otherwise plain walls in contemporary interiors.

This is the latest in our lookbooks series, which provides visual inspiration from Dezeen’s archive. For more inspiration see previous lookbooks featuring homes with statement balustrades, interiors that feature the Eames chair and living spaces with decorative use of tiles.


Conde Duque apartment by Sierra + De La Higuera
Photo is by German Sáiz

Conde Duque Apartment, Spain, by Sierra + De La Higuera

Spanish architecture studio Sierra + De La Higuera refurbished this Madrid apartment by organising open-plan living and dining areas on either side of a wood-panelled entrance hall.

The studio added two arched openings in wooden frames central to the hall, creating an intimate buffer zone in the open apartment.

Find out more about Conde Duque Apartment ›


A white curtain in front of a bedroom
Photo is by Andrew Snow

Broadview Loft, Canada, by StudioAC

Canadian firm StudioAC inserted a millwork box with a large arched cutout into this open rectangular apartment in Toronto, separating the bedroom from the living space.

The impactful entry and lowered wall height of the box help to mark the transition from the open living space to the cosy sleeping nook.

Find out more about Broadview Loft ›


Diplomat's House in Rome by 02A
Photo is by Serena Eller

Diplomat’s Apartment, Italy, by 02A

This one-bed flat in Rome was designed by architecture and interiors studio 02A to adequately display the owner’s extensive collection of antique furniture and objects.

An arched passage with an integrated bookcase leads from the lounge to an intimate dining area. The change of space is also indicated by the change in pattern on the solid-oak parquet flooring.

Find out more about the Diplomat’s Apartment ›


Arched openings in Greetings from Rome apartment in Vilnius by 2XJ
Photo is by Darius Petrulaitis

Greetings from Rome, Lithuania, by 2XJ

Three arches punctuate a structural stone wall that separates social and private spaces in this family apartment in the old town of Vilnius, designed by local architecture firm 2XJ.

The arches reminded the architects of the Colosseum in Rome, lending the project its tongue-in-cheek name – Greetings from Rome – and leading the studio to clad the wall in the material used for the landmark’s external walls, Italian travertine.

Find out more about Greetings from Rome ›


Casa Mille by Fabio Fantolino

Casa Mille, Italy, by Fabio Fantolino

For his own apartment, Italian architect Fabio Fantolino overhauled the 1930s extension of a 19th-century palatial building in Turin by introducing accents of bright green and blue colours.

In the living room an opening with curved corners looks through to a dining area, which is complemented by the rounded corners of the taupe sofa.

Find out more about Casa Mille ›


Arched opening in bedroom of Upper Wimpole Street apartment by Jonathan Tuckey Design
Photo is by Ståle Eriksen

Upper Wimpole Street Apartment, UK, by Jonathan Tuckey Design

Architecture studio Jonathan Tuckey Design introduced MDF storage walls with built-in cupboards and arched niches to this townhouse apartment in London.

The studio also added tall arched openings into the joinery, which were informed by 15th-century oil paintings depicting biblical figures under soaring archways.

Find out more about Upper Wimpole Street Apartment ›


Interior of house in Akishima by Office M-SA
Photo is by Kazuhisa Kota

House in Akishima, Japan, Office M-SA

This house in Akishima, Tokyo, was arranged by Japanese architecture studio Office M-SA around a series of exposed concrete elements, including a staircase that runs over an archway that separates the kitchen and dining area from the study.

The concrete elements were designed to be permanent anchor points for the home’s timber wall construction, which can be altered or extended in the future to suit the owner’s needs.

Find out more about House in Akishima ›


Room for two by Studio Ben Allen
Photo is by Michael Sinclair

A Room for Two, UK, by Studio Ben Allen

Built inside a flat in London’s Barbican Estate, this plywood structure designed by architecture firm Studio Ben Allen transforms the room into a pair of bedrooms and studies for two children.

The cut-out arches, which mimic the barrel-vaulted shape of the housing estate’s terrace apartments, indicate the entrances to each child’s space.

Find out more about A Room for Two ›


Arched opening in Maison à Colombages by 05AM Arquitectura
Photo is by Adrià Goula Sardà

Maison à Colombages, France, by 05 AM Arquitectura

Spanish studio 05 AM Arquitectura aimed to incorporate a contemporary aesthetic while maintaining the traditional features of this 19th-century house located near Paris.

The studio removed partitions in the archways between the kitchen, dining and living spaces to connect the spaces and improve natural lighting while retaining the ornate wall mouldings that frame the openings.

Find out more about Maison à Colombages ›


Arched openings in interiors of penthouse apartment designed by PMAA
Photo is by José Hevia

Penthouse, Spain by PMAA

Architecture studio PMAA divided the living space of this Barcelona apartment with partition walls punctuated by a series of arched openings.

A large modular sofa dominates the living space and morphs around the columns of the archways. The geometric repetition of the arch was informed by the apartment’s vaulted ceiling and arched windows.

Find out more about Penthouse ›

This is the latest in our lookbooks series, which provides visual inspiration from Dezeen’s archive. For more inspiration see previous lookbooks featuring homes with statement balustrades, interiors that feature the Eames chair and living spaces with decorative use of tiles.

Reference