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A social enterprise promotes affordable menstrual hygiene
CategoriesSustainable News

A social enterprise promotes affordable menstrual hygiene

By Zarkon Group,

Spotted: Studies have shown that girls in sub-Saharan Africa miss up to 20 per cent of school days each year due to period-related complications. And the current COVID-19 pandemic has hit menstruators particularly hard, exacerbating period poverty in the region. Against this backdrop, access to affordable menstrual products is more important than ever.

This is where Tanzanian social enterprise WomenChoice comes in, with its mission to ensure that women and girls in Africa stop managing their period with unhygienic materials. The organisation offers reusable sanitary towels and tampons, as well as additional hygiene products such as breast pads, child and adult diapers, and vomit kits. These are all low cost to ensure they are affordable for everyone.

An important part of WomenChoice’s approach is its distribution model. The enterprise empowers socially disadvantaged young women and girls by employing them as vendors and sales agents who earn 10 per cent royalties for the products they sell.

In addition to producing and distributing affordable products, WomenChoice also provides information on menstruation. This includes training on menstrual hygiene and programmes that tackle period taboos, myths, and superstitions.

Menstrual hygiene is an important topic around the world and Springwise has spotted several innovations helping menstruators manage their periods. These include a reusable sanitary pad and cleaning device for those living in refugee camps and plant-based period products that help those that suffer from cramps.

24th June 2022

Website: womenchoice.co.tz

Contact: womenchoice.co.tz/contact

Reference

A metaverse marathon promotes online diversity and inclusion
CategoriesSustainable News

A metaverse marathon promotes online diversity and inclusion

By Zarkon Group,

Spotted: Called the Degree Metathon, and billed as the world’s first marathon held in the metaverse, an online race has raised awareness of the need for digital inclusivity. Highlighting the potential of the metaverse to truly reflect the citizens of the world today, deodorant company Degree partnered with Decentraland to improve the range of avatars available and map a running route that worked for wheelchair users.

Held at the end of April 2022, the metathon was headlined by paralympic sprinter Blake Leeper and recording artist Fat Joe. The race was held in a Decentraland metaverse space, and participants had the option to choose from a range of adaptive wearables for their avatars, including running blades and a wheelchair, to more accurately emulate their true physical experience of taking part in a marathon.

The Metathon is part of Degree’s five-year Breaking Limits youth sports support programme, and the teams behind the Metathon plan to continue the work to increase the visibility of online diversity. Two goals are to expand the range of available avatars and provide additional accessibility options such as audio description.

From a platform that analyses the diversity of media content, to a zine for women surfers, innovators are working to create positive portrayals of minority groups in popular culture. The Metathon brings this cause into the emerging space of the metaverse.

Written by: Keely Khoury

13th May 2022

Email: hello@decentraland.org

Website: degreedeodorant.com/us/metathon

Reference

London red bus campaign promotes Lahore for foreign investment
CategoriesInternational News News

London red bus campaign promotes Lahore for foreign investment

By Zarkon Group,

London red bus campaign promotes Lahore for foreign investment

LONDON – The city of Lahore has been projected globally in London as a private real estate company has launched its campaign in several parts of London to showcase the rich heritage of Lahore on 150 of London’s iconic red buses to promote ‘LAHORE – The Heart of Pakistan’.

On some of the busiest routes of London, 150 buses carrying the banners of LAHORE – The Heart of Pakistan’ will pass through London till the middle of November 2021.

Diyar Homes, the developers of the $30 Million luxury real estate development One Canal Road, Lahore, who recently announced their collaboration with leading Italian fashion house VERSACE Ceramics, are behind the launch of mega campaign on 150 of London’s iconic red buses to promote Lahore as the travel and investment destination.

The red London buses carrying ‘LAHORE – The Heart of Pakistan’ pass from outside UK Parliament, 10 Downing Street, Edgware Road, Oxford Circus, Trafalgar Square, Park Lane, Bond Street, South Kensington, East London, Embankment and Willesden Green.

Director of Diyar Homes UK Shaan Abbas speaking to the media at the launch of buses said that Lahore has undergone a $10 Billion urban transformation in recent years cementing its place as the cultural and economic heart of Pakistan.

“It’s the preferred investment destination of Pakistan and this is the message we wanted to give to the world from London, the global capital,” he said.

Shaan Abbas said that London’s iconic red double-decker buses are carrying brand Lahore on the roads of Central London, the hub of world tourists.

During four weeks, millions will see these buses depicting the diversity and beauty of Pakistan, he said.

He said the moving buses are creating an unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially the tourists.

Shaan Abbas said the bus wrapping campaign aims to introduce foreign tourists to the beautiful land of Pakistan that still remains unexplored.

The post London red bus campaign promotes Lahore for foreign investment
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