SML reinterprets ginseng cultivation structure as retail store, seoul
CategoriesArchitecture

SML reinterprets ginseng cultivation structure as retail store, seoul

an exhibition-like retail space for punggi

 

In Seoul, SML translates the traditional structure used to cultivate ginseng into a contemporary interior feature for the exhibition, promotion store, and sales center for Korean brand Punggi. The minimal, all-white space pays homage to the history of the plant, reimagining the traditional ‘Sampoeojang’ module with modern timber flair that weaves through the space to shape a retail area. With a modular form, products presented in a museum-like manner invite visitors to learn more about ginseng’s cultivation processes and the brand’s identity, as well as to purchase Punggi’s creations at the end of their journey

SML reinterprets ginseng cultivation structure as contemporary retail interior in seoul
all images by Kyungsub Shin

 

 

SML tells the story of ginseng amid the white walls

 

Embracing a passive branding strategy, SML’s design focuses on forming a spatial image that conveys the reputation of Punggi Korean Ginseng to a broader audience by spotlighting a differentiated, and yet-unknown image of the brand. The exhibition space, cloaked in pure white, serves as a canvas for the story of ginseng, with sophisticated wooden furniture embodying the brand’s inherent values. This design further seeks to subtly guide visitors through a journey that integrates brand exploration with the natural progression towards consumption.

 

The promotion wall takes center stage, transforming the main products into objects of art through careful curation. In a thoughtful play of physical materials and display methods, the wooden furniture-type structure of the display stand introduces a compelling contrast, as well as exuding a sense of warmth into the space. Each display case, set against the whiteness of the room, showcases products along a circular wooden member that softly circulates the space.  

SML reinterprets ginseng cultivation structure as contemporary retail interior in seoul
Punggi Ginseng Cooperative Association store in Seoul

 

 

The Korean Peninsula, famed for being the world’s premier ginseng producer, owes its reputation to a blessed natural environment. The Punggi Korean Ginseng, which is recognized as the best quality among them, is a perennial plant with a slow growth rate and specific cultivation requirements, is grown in a sunshade system called Sampoeojang over three to six years. In this way, this structure is considered a ‘ground for cultivation’, the very ‘house of ginseng’, recalled in SML’s design concept.

SML reinterprets ginseng cultivation structure as contemporary retail interior in seoul
SML creates an exhibition, promotion store, and sales center for the Korean brand

SML reinterprets ginseng cultivation structure as contemporary retail interior in seoul
the promotion wall takes center stage, transforming the products into objects of art through careful curation

Reference

Relogged house by Balbek Bureau reinterprets traditional log cabins
CategoriesInterior Design

Relogged house by Balbek Bureau reinterprets traditional log cabins

Architecture studio Balbek Bureau has revamped a house in Ukraine using stainless steel and concrete to create a modern interpretation of a log cabin.

The three-bedroom cabin was built from horizontally stacked logs, which the designers kept on display throughout the interior.

Photograph showing large sofa in living area looking into dining area
Horizontally-laid logs clad both the exterior and interior

The Kyiv-based studio aimed to deviate from conventional cabin interiors, instead creating an industrial, utilitarian scheme informed by the style of American fashion designer Rick Owens.

“The pre-existing interior was in a classic log cabin style,” Balbek Bureau told Dezeen. “The logs were a lighter shade, closer to the natural wood colour – the furniture was mostly made of wood as well with traditional country-style shapes dominating the interior.”

Photograph of cantilevered staircase
The stairs have cantilevered steps that appear to float

In order to lend itself to a more industrial finish, the studio trimmed the interior of surplus logs and timber.

“Our goal was to achieve a clean geometry of the space with as little extra lines as possible,” said the studio.

“That is why we removed part of the log beams that were not load-bearing – we did the same with non-bearing walls to create an open space on the first floor.”

Photograph of double-height fireplace
A towering fireplace dominates the living space

Microcement flooring and project-bespoke furniture pieces such as stainless steel consoles were added to the spaces to contrast the traditional log walls.

Vintage lounge and dining chairs from the owner’s own collection were added to character to the spaces, which were hung with paintings belonging to the client.

Photograph of concrete and stainless steel kitchen
Log beams juxtapose industrial finishes in the kitchen

The glass-fronted entryway contains a staircase comprising timber planks cantilevered out from wall. Beyond, the kitchen, dining room, home office and living room are contained within one fluid space.

The cabin’s construction is most apparent in the double-height living space, where logs form tall bookcases accessed by a sliding metal ladder. These flank a tapered fireplace made from concrete blocks, at the foot of which sits a large sofa.

The use of concrete continues in the kitchen, which is dominated by a monolithic kitchen island flanked by floor-to-ceiling stainless steel cabinets.

Plywood panelling replaces logs in the curtain lined theatre room leading off of the kitchen.

Photograph of home theatre space
Metal consoles on casters sit below the screen

Modern, black-framed windows were installed throughout the building, with vertical windows added in the home office and dining room to bring more sunlight into the space.

Original ceiling beams were left exposed to highlight the cabin’s original construction.

Photograph of office space through from dining area
A clear desk contrasts the wooden dining room furniture

Recalling the sofas downstairs, the master bedroom features a sprawling custom-made bed that sits low to the floor. Its upholstered sides were bolstered by stainless steel consoles similar to those in the theatre room.

Retro lamps were added as a playful touches including a bulbous standing lamp that arches over the bed.

Bed in wood-panelled bedroom with retro lighting
The main bedroom utilises warmer-toned wood

A moveable mirror-panelled screen on castors sits against one wall, and a wooden mid-century console references the warm-toned timber-clad walls.

Throughout the house black radiators, ceiling lights, window frames and power outlets punctuate the rooms.

Photograph of desk in children's room
Upholstered sleeping nooks create a cosy atmosphere

The two bedrooms on the other side of the cabin retain the dark-toned log walls of the living room, adjoined by steel shelves and contrasted by soft, padded sleeping nooks.

Both of the bathrooms are a stark contrast from the rest of the interiors, with almost no wooden finishes at all and housing white fixtures.

Photograph of grey bathroom
Concrete covers the bathroom walls, floors and ceilings

“[Relogged] allowed us to work on rethinking the rather established and traditional form of a log cabin,” concluded the studio.

Other cabins featured on Dezeen include A-frame cabins in a remote Canadian forest by Atelier l’Abri and a cabin clad in ash wood on a rocky outcrop in Norway by Line Solgaard Arkitekter.

The photography is by Andrey Bezuglov and Maryan Beresh.

Reference

Ergon Agora East Re-Interprets the Supermarket Experience
CategoriesArchitecture

Ergon Agora East Re-Interprets the Supermarket Experience

 

Ergon Agora East – The challenge was to re-interpret the common supermarket experience, by introducing a new vocabulary of materials and forms. An additional challenge was to intervene in an existing, old industrial shell and create a new, modern and of high-quality space.

Architizer chatted with Tasos Georgantzis, Managing Director at Urban Soul Project, to learn more about this project.

Architizer: What inspired the initial concept for your design?

Tasos Georgantzis: ERGON already has a visual identity in terms of spatial design so we had in our hands a range of elements to shape Agora’s identity. This identity is based on greek materiality, tradition, architecture colours and forms. This identity is always the starting point in every ERGON project. Specifically in this case, we were inspired by our own experience in markets, both open and closed. We wanted to design a space that combines different uses, for different hours and different age groups.

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

This project won in the 10th Annual A+Awards! What do you believe are the standout components that made your project win?

ERGON Agora East is innovative for two reasons: not only it proposes a new way to design a supermarket but also proposes a way to re-use an existing industrial shell. Regarding the second point, the changes made to the building were subtle but significant: the roof was opened in order for the daylight to enter the building, and also with the opening of the southwest side the building becomes integrated with its environment. ERGON Agora’s design is minimal, respects the existing structure and creates a new narration using old materials.

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

What was the greatest design challenge you faced during the project, and how did you navigate it?

The greatest challenge in ERGON Agora East design process was the request to fit in one space different uses, define a hierarchy among them and achieve to keep them connected, not separated. ERGON Agora East is at the same time a super market, a winery, a restaurant, a bakery and a garden.

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

© Kimberley Powell

© Urban Soul Project

© Urban Soul Project

Consultants

Electromechanical Study: Charalambos Charalambidis / Metalwork: Damon Sidiropoulos / Woodwork: Aris Iliadis / Landscape Design: FYTRON, Urban Soul Project

For more on Ergon Agora East, please visit the in-depth project page on Architizer.

Ergon Agora East Gallery

Reference