store Archives

Gary Card redesigns LN-CC store with orange tunnel and LED-lit club

Designer Gary Card has given London’s LN-CC boutique a redesign that includes a sci-fi-looking wooden tunnel and a room “shaped like the inside of a foot”.

Card, who designed the original interior of the east London store in 2011, said the challenge for him was using the knowledge he has accumulated since then to create something new.

The LN-CC store in east London has a red facade

“The question for myself this time was – can I use everything I’ve learned over the last decade to reimagine one of my most recognized projects,” he told Dezeen.

“Each room has a very different concept,” he added. “It’s become part of the tradition now to change the temperature and colour palette with each room and encourage a journey of identity and discovery.”

Wooden orange tunnel inside London fashion store — An octagonal wooden tunnel welcomes visitors

The store is the only physical shop for LN-CC, which is mainly an online business, and is spread across the ground and lower-ground floor of a former tie factory.

Visitors enter via an orange wooden tunnel with an octagonal shape reminiscent of the architecture in director Stanley Kubrick’s film 2001: A Space Odyssey.

Calisto room inside LN-CC — Each room in the store has different colours and materials

It is the third tunnel that Card has designed for the store, following its original orange tunnel and a later white version.

“The tunnel is LN-CC’s icon,” Card explained. “It’s been with us for over a decade now, so it had to be a significant feature.”

“We decided early on to bring it to street level and make the entrance something that had never been seen before as part of the store space,” he added.

“It’s a brand-new design and construction. We’ve brought back the orange from the first tunnel; the white is a nod to the second version from 2014.”

Blue room by Gary Card at LN-CC — A cobalt-blue room sits on the lower-ground floor

Each of the six rooms in the store has a different feel and different colours, which Card chose together with LN-CC’s buying and creative director Reece Crisp.

“The colours we settled on really amplify what we’re showcasing, the brand’s unique edit,” the designer said.

Cave-like Callisto room at LN-CC — The store is LN-CC’s only physical space

Among them is the Callisto room, which has a cave-like feel and a design that was influenced by the building’s existing structures.

“In the Callisto room, there was a circular part of a helter-skelter that used to be in the building – this used to be a tie factory and it was in the corner,” Crisp told Dezeen. “When we stripped the space back, we saw this sort of circle and that fed into how we wanted that space to be.”

In the Atrium, Card used tile adhesive to create the structures and patterns on the room’s wide lime-green pillars, which provide shelving for the store’s accessories.

Green pillars inside LN-CC Atrium — The Atrium room has green pillars decorated with tile adhesive

For LN-CC’s shoe room, known as the Midtarsal, Card drew on the anatomy of the human body to create an undulating, flesh-coloured interior.

“The shoe space, the Midtarsal room, that’s engineering to an incredible degree,” Crisp said. “We love the shape – like the inside of the foot – and how that warps the room.”

Throughout LN-CC, Card used a variety of different materials to bring the rooms to life.

“The space is a juxtaposition of lots of different materials,” he said. “So MDF, perspex, wood and concrete – I sought to take small cues from the original while innovating with a refreshed lens exploring the interplay between texture, colour and materials within the newly imagined rooms.”

Midtarsal room at London fashion store — The Midtarsal room has undulating shapes in a beige colour

The last room of the store is a club space, which features LED walls that can be used to turn the room into different colours or display messages.

“The club has always been a huge part of LN-CC’s identity, ” Card said. “It was never about selling clothes – the brand was an online business after all – it was about delivering experiences. So we wanted to do something really special with the new club.”

Club space at LN-CC — The LN-CC club space is lit by an LED wall

“It was a bit dark and gritty before, which was cool, but we knew we needed to raise the stakes for the latest store design without it losing its edge,” Card added.

“My right-hand man, Richard Wilkins, was the tech wizard for the space who created the lighting and amazing LED wall. The lighting totally transforms the space.”

Other recent London store interiors include a boutique sprayed with recycled newspaper pulp and a colourful Marylebone store with handpainted murals.

Reference

Interior Design

Al-Jawad Pike creates marble store for APL in NYC

By Zarkon Group,09/04/2024

British architecture studio Al-Jawad Pike has used colourful marble for the interiors of trainer brand Athletic Propulsion Labs’ second flagship store in Soho, New York City.

The interior of the 3,900-square-foot space (1,188 square metre) was laid out in a curving amphitheatre design, which the studio designed to be “simple yet severe” while creating a “completely immersive experience,” Al-Jawad Pike studio co-founder Jessam Al-Jawad told Dezeen.

The centrepiece of the Athletic Propulsion Labs (APL) store is five “vanity rooms” in a radial design, each clad in different-coloured onyx or marble stone with matching stone stools and back-lit mirrors.

The rainbow-colour array of stone, chosen by the client from different quarries, was “intended to represent the five boroughs of New York,” Al-Jawad said.

backlit colourful marble "vanity rooms" — Five vanity rooms are each clad in distinctive coloured onyx or marble

backlit colourful marble — Five vanity rooms are each clad in distinctive coloured onyx or marble

A teardrop-shaped column is located in the centre of the store, while boulder-like plinths positioned around the space are used for product displays.

The textured display plinths were developed with a bespoke fabricator based in New York, who CNC-carved the forms.

The studio incorporated various other materials into the scheme such as textured sprayed plaster on the walls, Romano travertine for the floor, and champagne-coloured anodised aluminium for the display boxes.

Athletic Propulsion Lab flag ship store by Al Jawad Pike — Al Jawad Pike completed the interiors for Athletic Propulsion Lab’s flagship store in New York

The aim of the store layout was to allow customers to see all the products from all parts of the store.

“We approached this by creating an architectural form that displays the product in a pan-optical array to provide visibility in completeness from almost any part of the store; whilst maintaining a seamless link between staff back-of-house functions at the basement level with the main retail space,” the studio explained.

The shoes are displayed in simple box frames, which are raised and lit up like artwork in a gallery. Ensuring that the trainers on display were the focal point was a main objective for the architects.

“The goal was to make sure the products were the main attraction in the store, while also making everything work smoothly for both customers and staff,” Al-Jawad Pike said.

The store’s semi-circular layout has street-facing windows that let in the light, and the studio also added adjustable warm lighting from the back-lit, semi-circular ceiling to provide additional illumination.

“We wanted to create a wash of light from above to bath the space in a warm and comfortable ambience,” said Al-Jawad.

“At its top, the perimeter wall banks into a semi-circular, back-lit stretch ceiling with adjustable warmth to dramatically alter the atmosphere in the space.”

Al-Jawad Pike was founded in 2014 by Al-Jawad and Dean Pike and aims to create spaces that “engender a sense of well-being and intrigue, as well as fun”.

Other retail interiors recently featured on Dezeen include Bottega Veneta’s Avenue Montaigne flagship store in Paris and Cúpla’s design for a boutique in central London.

The photography is by Ståle Eriksen.

Reference

Interior Design

Cúpla decorates Rixo Marylebone store with hand-painted murals

By Zarkon Group,19/03/2024

Interior design studio Cúpla has completed a boutique for fashion brand Rixo in central London that features hand-painted illustrations and colourful zellige tiles.

The clothing store on Marylebone High Street was revamped by Cúpla, whose creative director Gemma McCloskey is the twin sister of Rixo co-founder Orlagh McCloskey.

The interior designer had previously designed the brand’s flagship store on the King’s Road and wanted the refurbished Marylebone location to have a similar feel.

Colourful illustrations in Rixo Marylebone — Rixo’s Marylebone store is covered in hand-painted murals

“We wanted the store to embody everything we had previously created for Rixo’s flagship store but within its own right,” Gemma McCloskey told Dezeen.

“A sense of escapism paired with a welcoming warmth within a boutique setting were the key emotions we wanted the customer to feel.”

As the brand sells hand-painted prints, the designer wanted the store’s interior to feature illustrations to reflect the style of the clothes.

Blue patterned sofa and archways in London fashion store — It features modified vintage furniture

“Understanding Rixo’s roots and the fact their USP is hand-painted prints, it felt tangible to represent the brand’s values and beginnings with the illustrations,” Gemma McCloskey said.

“Given the space is quite small, we treated it almost like a living room space within a home and felt we could make it all-encompassing and personal.”

Mirror in London clothing store — Artist Sam Wood created colourful illustrations for the store

Artist Sam Wood hand-painted murals and illustrations throughout the store, which has a bright and playful colour palette and also features traditional glazed Moroccan zellige tiles.

“We wanted the colour palette to feel really fresh and bright,” the designer explained.

“Although there is an abundance of colours used, every line of the mural or the ‘random’ coloured zellige tile layout was methodically composed to ensure a right balance between the colours was struck.”

The studio added decorative arches and classical mouldings to the store in a nod to the architecture and heritage of its Marylebone neighbourhood.

The store also features bespoke fitting room curtains with pickle-green and flora-pink stripes by fabric brand Colours of Arley.

Zellige tiles in Rixo Marylebone — Moroccan zellige tiles add to the playful interior

Cúpla used vintage furniture pieces throughout the store, which sells Rixo’s full collection including ready-to-wear and bridalwear.

“We actually modified existing pieces of vintage furniture, which had been previously sourced by [Rixo founders] Orlagh and Henrietta years ago in the early days of Rixo,” Gemma McCloskey said.

“They were the perfect fit for the space but didn’t have the functionality we required, so we decided to alter these instead or replace them.”

Illustrations at Marylebone store — The store is located on Marylebone High Street

“It was much more sustainable and because the pieces were from the early years of Rixo, they had sentimental value so we didn’t want to replace them,” she added.

Other recent London stores featured on Dezeen include a Camper store with a giant foot sculpture and a stationery store with a demountable interior.

The photography is courtesy of Rixo.

Reference

Architecture

geometric stone informs the interiors of retail store by tens atelier in china

By Zarkon Group,10/03/2024

Tens Atelier designs VeVelte Yintai Center Store’s interior

VeVelte Yintai Center Store by Tens Atelier focuses on curating a collection of quality brands, including those from emerging Chinese fashion designers, with the aim of showcasing Chinese design globally. Tens Atelier took on the task of redesigning the VeVelte store in Hefei‘s Yintai Center, emphasizing its role not just as a brand showcase but also as a salon for VIP members, fostering interaction between the brand and consumers.

The site presented challenges, such as a large smoke pipe near the entrance and irregularly arranged structural columns. The design concept introduced the idea of a ‘boulder’ to guide customer flow and views, strategically minimizing the impact of columns. The ‘boulder’ form also serves to delineate distinct brand display and functional areas, optimizing the use of space.

all images by MRC

Tens Atelier draws from abstract geometrical stone forms

The symbolic character of stone is incorporated into the space, not by directly introducing natural stone but by refining an abstract geometrical form inspired by the concept of a stone. Tens Atelier’s approach integrates the abstract concept of stone with the identity of VeVelte, conveying the symbolic meaning through the overall spatial experience.

Considering the seasonal theme changes for each brand, the designers opted for a uniform warm yellow overall color, while maintaining flexibility with white walls for display and posters, allowing for easy adaptation to evolving brand themes.

VeVelte Yintai Center Store by Tens Atelier showcases quality brands, promoting Chinese design

the redesign of VeVelte in Hefei’s Yintai Center creates a VIP salon to enhance brand-consumer interaction

site challenges prompted the design of a ‘boulder’ concept to guide customer flow and views

the ‘boulder’ form minimizes the impact of columns and optimizes space by delineating distinct display areas

Reference

Interior Design

“Subtle luxury” defines Rachel Boston jewellery store

By Zarkon Group,01/03/2024

Interior design studio Hollie Bowden Interiors has created fine jeweller Rachel Boston’s flagship store and showroom in London.

Located in Shoreditch’s Redchurch Street, the store is split into four main areas – the retail space, private appointment area, workshop and office space for the jeweller’s team of 12.

Wood panelled walls and display cases — The space blends a neutral palette of glass, steel and sycamore wood veneer

The store aims to blend a neutral material palette of glass and steel with sycamore wood veneer and velvet mohair upholstery.

“Jewellery stores can be read as quite uninviting and exclusive,” Hollie Bowden Interiors founder Bowden told Dezeen. “I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated.”

Cantilever display case — Bowden and designer EJR Barnes have created bespoke displays from mirror polished steel

Placing the jewellery centre stage was a key objective for Rachel Boston when briefing Bowden’s team.

“Even though our pieces are striking, they are ultimately small objects by nature, so I didn’t want a huge amount of fussy furniture or bold colours to detract from the experience of customers viewing our pieces,” Rachel Boston told Dezeen.

In response to the brief, Hollie Bowden created a compact 19-square-metre front retail space “inspired by the concept of a jewellery box that draws your attention into the small, intricate objects within”.

jewellery retail space — The store on Redchurch street is split into four main areas

Sycamore veneer wall-cladding, limestone flooring and lining the display cases with ivory silk combine to create the jewellery-box effect, “emphasising this feeling of being cocooned in the space” Bowden told Dezeen.

“I wanted to focus on materials that have a quiet beauty about them, that you have to get up close to really appreciate,” she continued.

Steel window display — Bowden employs a refined approach to materials for this retail project in London

This process of refinement has been a hallmark of Bowden’s style since establishing her London-based studio in 2013.

“Not over-designing projects with too many materials is very important – to give objects the space to sing,” she explained. “I’m always trying to reduce and simplify.”

Jewellery is displayed in floating window vitrines and a cantilever display desk, designed in collaboration with London-based artist and designer, EJR Barnes.

Made from mirror polished steel, these bespoke displays introduce a “vertiginous moment that makes the space feel unique,” according to Bowden.

For these cabinets, Bowden and Barnes drew on the utilitarian design language of archives which “display, protect, and organise what they contain in quite a neutral way”.

A shop front — Hollie Bowden’s retail space in Shoreditch has been designed in reference to jewellery boxes

Rather than using big ornamental gestures more common in jewellery retail, Bowden says this approach “represents a unique and original way of presenting jewellery”.

“The idea of ‘subtle luxury’ feels like a great counterpoint to retail design at the moment that can feel like you’re in a casino,” she added.

The frames of the cases are simple and uninterrupted, maximising the display of the jewellery and encouraging guests to roam freely around any area.

Red chair — The red cab chair placed at the front of the store is by Mario Bellini

A Mario Bellini Cab Chair in a deep wine red, placed at the front of the store, works along the lines of the unexpected-red-theory interior trend, featured in our recent lookbook.

Through a stainless steel-lined open doorway, the rear space is curtained off for private appointments. This larger 42-square-metre showroom in the back has a more relaxed and intimate feel that mirrors the art-deco style of Boston’s jewellery.

Four chairs around a carpeted floor — The rear of the store is reserved for private appointments

Upon entering the rear space, a brown short-pile carpet and bespoke sofa upholstered in Claremont mohair signals the transition from the storefront.

“We wanted to create two distinct spaces, independent of each other yet with a subtle link that reflects Rachel’s jewellery,” Bowden said.

“While the spaces contrast, the continuations of steel and limestone allow for a striking continuity throughout.”

A brown mohair velvet sofa — The rear showroom features a bespoke sofa upholstered in Claremont mohair

Other projects by Hollie Bowden Interiors featured on Dezeen include a pared-back jewellery showroom and a London office space inspired by the sultry lighting of gentlemen’s clubs.

The photography is by Richard Round-Turner.

Reference

Interior Design

Gharib Studio outfits Austin jewellery store with pink walls and arches

By Zarkon Group,15/02/2024

Los Angeles design studio Gharib Studio has contrasted concrete floors and exposed ceilings with soft-pink walls and clean lines for a jewellery store in Austin.

Created for the friendship jewellery brand Little Words Project (LWP), Gharib Studio used elements of the merchandise to inform the store’s pink material palette and incorporated arches throughout the space to contrast the industrial elements of the building, which were left exposed.

Table with silver base — Gharib Studio has outfitted a jewellery store in Austin with dusty pink

According to Gharib Studio founder Nora Gharib, the team followed the common phrase “everything is bigger in Texas” when designing the concept store.

“I wanted to amplify the brand in a grand way by taking the LWP brand aesthetic and localizing it to Texas by pushing the standard design elements, such as the brand’s bracelet arches and beading table experience, then accentuating it,” said Gharib.

A retail store with silver with long white tables — Arches and soft tones contrast with the space’s industrial elements

Visitors enter the store into a large, primary space, where built-in display cases were integrated into the walls.

On one side, the display resembles small bookcases and on the other, the bracelets are displayed throughout a series of arches.

Archways with tables and chairs — Long tables lead to the seating area at the back of the space

At the centre of the primary space are two long tables with metallic-coated bases, also used for display. A circular display table in the middle was created to resemble a vanity, with merchandise incorporated throughout.

Gharib inserted three arches along the back of the space, in part to accentuate the height of the space, and to draw visitors to the space beyond them, which serves as a beading area.

Velvet chairs underneath aluminum light fixture — Metallic details were informed by the charms found on the bracelets

This space was outfitted with CB2 Castell Chairs in burgundy, with similar tables as the main space, except with pink bases instead of silver.

A neon sign that reads, “You can sit with us” hangs above the tables.

Textured dusty-pink wallpaper by Belarte Studio was used to line the space, while the remaining interior was covered in a rose pink hue.

Metallic accents throughout the store, including aluminium light pendants, a metal trimmed mirror and the display table’s metallic bases, were informed by the metal charms found in LWP bracelets.

Space with velvet chairs and textured wallpaper — It is the brand’s first store in Austin

The space’s utility elements were left exposed on the ceiling, with red track lighting running the perimeter of the space.

Other retail projects recently completed in Austin include a mid-century post office turned grocery by Side Angle Side.

Gharib Studio is a Los Angeles-based studio founded by Nora Gharib in 2023, focused on retail and brand design.

The photography is by Casey Woods Photography

Project credits:

Architectural designer: Gharib Studio

General contractor: Paco Santander Construction

Reference

Interior Design

Modernist architecture informs Bottega Veneta store in historic galleria

By Zarkon Group,07/02/2024

Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.

Bottega Veneta‘s two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.

Walnut spiral staircase rising from green marble floor — A spiral staircase greets shoppers at the Bottega Veneta store in Milan

This trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.

“There are different experiences of space in the store,” said Blazy. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed.”

Fashion store with glass-block walls and ceiling, and green marble flooring — Grids are used throughout the store to organise materials

From the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut – a material used throughout the interior as panelling, modular shelving and furniture.

Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.

Room with squares of glass blocks across the walls and ceiling — Glass blocks are integrated into the walls and ceilings

Square glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.

Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.

“Throughout the space, soft textures are found in leather seating and wool carpets, while modular shelving units build a sense of discovery and play,” Bottega Veneta said.

Fitting room lined in walnut with a green leather niche and wool carpet — The fitting rooms feature leather niches that provide a place to sit

Fitting rooms are fully lined in walnut, except for leather-wrapped niches that provide a small seat, giant mirrors with built-in lighting and more green carpet.

Sculptural polished metal elements form the door pulls and clothes hooks, their smooth surfaces contrasting with the more textured golden planters and entrance handles.

On the upper level, recesses formed by the Galleria’s arched windows provide nooks for seating and plants, as places to look out onto the highly decorative arcade.

Designed in 1861 by architect Giuseppe Mengoni, the neo-classical Galleria Vittorio Emanuele II is one of Milan’s most desirable shopping destinations.

Close-up of a polished metal sculptures that forms a door pull — Polished metal sculptures form door pulls and clothing hooks in the fitting rooms

The four-storey, glass-vaulted double arcade is located in the city centre, close to other landmarks like the Duomo and the Teatro alla Scala.

The new Bottega store is the latest to open under Blazy since he took the reigns of the luxury brand in 2021, following locations on London’s Sloane Street and the Avenue Montaigne in Paris.

Exterior of the Bottega Veneta store in Milan's Galleria Vittorio Emanuele II — The new store is located in the historic Galleria Vittorio Emanuele II shopping arcade

For the brand’s Spring Summer 2023 runway show, Bottega Veneta collaborated with Italian designer Gaetano Pesce, who envisioned a colourful resin-covered floor and 400 bespoke cotton-and-resin chairs for the set.

Pesce later went on to create a pair of handbags for the brand, which were designed to suggest different bucolic landscapes.

The photography is courtesy of Bottega Veneta.

Reference

Interior Design

Standard Architecture refreshes interior of pink Paul Smith store in LA

By Zarkon Group,03/02/2024

British fashion label Paul Smith’s iconic pink store in Los Angeles has received an interior makeover from Standard Architecture.

Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood.

Paul Smith LA store interior is stone-clad partitions and exposed rafters — Standard Architecture and the Paul Smith team reorganised the LA store to better define the brand’s different collections

The studios also created a new VIP entrance patio for the building, which is notorious for its bright pink exterior that has become a pilgrimage spot for amateur photoshoots.

“The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and immersive shopping environment across the different brand departments,” said Standard Architecture.

Seating area with clothing displays on either side — Stone-clad partitions help to define areas, but don’t reach the exposed timber ceiling

The entrance to the store – the only opening in the giant pink wall that faces the parking lot – leads shoppers through a glossy red metal vestibule into the main retail space.

Clearly defined yet interconnected areas for the menswear, womenswear and homeware collections help with navigation around the store.

Suits displayed in colour order on long brass rails — Long brass rails are used to present tailoring

Partitions clad in dappled beige stone frame these zones, but don’t reach the exposed timber ceiling, to retain the sense of openness.

In places, the stone walls are inlaid with mosaic-style artworks depicting abstract flora, which add splashes of colour to the warm-toned surfaces.

Paul Smith homeware collaborations displayed in a corner of the store — Paul Smith’s collaborations with Gufram and Anglepoise are among the pieces on show

Black track lighting is suspended from the rafters, spotlighting the various clothing displays and lounge areas furnished with midcentury-style sofas and armchairs that are dotted around the store.

Long brass rails that appear to be suspended in midair are used to display suit jackets, which are carefully arranged by colour.

Shoes presented on stepped white ledges that resemble bleacher seating — Shoes are presented on stepped white ledges that resemble bleacher seating

In an area dedicated to accessories, the shoes and bags are lined up on stepped white ledges that resemble bleacher seating.

Walnut is used for accents including shelving, door frames, and podiums, as well as for a large open storage system with compartments for presenting individual products and a row of sculptures by Alexander Calder.

Founded by fashion designer Paul Smith in 1970, his eponymous brand is synonymous with the brightly coloured stripes applied to many of its apparel products and other collaborations.

Many of these appear throughout the store, including a colour-tinted Anglepoise desk lamp and a striped version of Gufram’s cactus-shaped coat stand.

Glossy red metal vestibule with store interior beyond — Entry to the store is via a vestibule wrapped in glossy red metal

“Overall, the design reflects a deep understanding of the brand’s identity, which places a strong emphasis on the use of colour and attention to detail,” Standard Architecture said.

Paul Smith retail spaces around the world are equally playful. On London’s Albemarle Street, its boutique has a patterned cast-iron facade by 6a Architects, while the shop in Seoul is encased in a curving concrete shell by System Lab.

Bright pink exterior of Paul Smith store on Melrose Avenue — The store on Melrose Avenue is an icon in Los Angeles thanks to its bright pink facades

Standard Architecture was founded by Silvia Kuhle and Jeffrey Allsbrook, who discussed their work with Dezeen during our Virtual Design Festival in 2020.

Past projects by the firm include a Hollywood Hills residence with a cantilevered swimming pool and a minimal showroom for fashion brand Helmut Lang – which was located just a few blocks from the Paul Smith store before it shuttered.

The photography is by Genevieve Garruppo.

Reference

Interior Design

UNStudio unveils Huawei flagship store with “petal-like” facade

By Zarkon Group,02/02/2024

Dutch firm UNStudio has revealed a two-storey flagship store for Chinese technology company Huawei in Shanghai with a facade clad in ivory-coloured petal-like forms.

Drawing from Huawei’s global operating system, named Harmony, UNStudio‘s design aimed to generate biophilic associations between the brand and its technology by integrating organic geometric shapes throughout the scheme.

Facade of UNStudio Huawei flagship store in Shanghai — UNStudio has completed the Huawei flagship store in Shanghai with a petal-like facade

“Among the many interfaces found in retail nowadays, the flagship store we have created for Huawei in Shanghai is one that blends interactive experiences, technology and community creation,” UNStudio founder and principal Ben van Berkel said.

“The new store reimagines modern retail spaces as inviting environments that promote a sense of community and provide a contemporary venue for consumers and visitors to meet, share and innovate,” he continued.

Southern facade of UNStudio Huawei flagship store in Shanghai — The store’s southern facade integrates undulating floor-to-ceiling glazing. Image courtesy of Huawei

The store’s double-height frontage is defined by a series of overlapping elements that the studio described as “petal-like”, which fold together to form a raised band across the facade glazing.

Each ivory-coloured ‘petal’ weaves down to meet the ground as ‘stems’, configured to hide the structural mullions between glass panels and create the sense of a frameless facade.

Soft lighting was also integrated between the petal edges to illuminate the store’s exterior at night.

Internal tree column in UNStudio Huawei flagship store in Shanghai — A spiralling column was positioned as a visual marker within the central atrium

Positioned directly behind the facade, a spiralling column named the Tree of Harmony continues the organic geometries internally.

The column was positioned to the side of the central atrium as a focal point for visitors and is wrapped by stairs that lead to the upper mezzanine floor.

To further the store’s biophilic character, the southern facade was finished with undulating glazing and seating that folds around the building’s curves.

Display zones in UNStudio Huawei flagship store in Shanghai — The studio used neutral and clean internal finishes to complement the ivory-coloured store frontage

Internal finishes were kept warm and neutral to match the facade’s clean tones and extensive white overhead lighting.

The studio used wood and glassfibre-reinforced cement for the store’s ceilings, floor and columns, while product tables and furniture were also made from wood and natural-toned materials to add to the organic feel of the space.

According to UNStudio, the store integrates high-performance materials and prefabricated, detachable finishes to increase the building’s longevity, while the quality of the air inside the store is monitored by climate control technology.

“Huawei TKL flagship store re-crafts Huawei’s innovative technology into a design aesthetic,” UNStudio partner Hannes Pfau said.

“It seamlessly creates a unified facade and interior narrative, while using high-performance, certified and recycled materials.”

The store has a central product display avenue that spans the length of the ground floor, with two further experiential zones interspersed for increased user interaction.

A Signature Experience zone will host featured events and exhibits, while the Consumer Full Scenario Experience zone lets visitors use and test Huawei products.

Undulating glazed facade in UNStudio Huawei flagship store in Shanghai — Undulating floor-to-ceiling glazing was used for the store’s southern facade

Both floors were designed with open and flexible spaces in which the store can host lectures, activities and classes.

To complete the store’s functional offerings, UNStudio also created a minimalist interior cafe to blend with the rest of the store for customers awaiting after-sale services.

Open gathering spaces in UNStudio Huawei flagship store in Shanghai — The store hosts flexible spaces to be used by the community

UNStudio was founded in Amsterdam in 1998 by Van Berkel and Caroline Bos.

The studio has also recently completed the Booking.com headquarters in Amsterdam and the YG Entertainment headquarters in Seoul featuring metallic surfaces and geometric forms.

The photography is by Wen Studio unless otherwise stated

Reference

Interior Design

Aro Archive store in Shoreditch features pastel-coloured rooms

By Zarkon Group,22/01/2024

Fashion retailer Aro Archive’s pastel-hued east London store was designed by founder Ariana Waiata Sheehan to evoke “a sense of otherworldliness”.

The store, located in Shoreditch, replaces the brand’s previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.

Pastel-coloured fashion store — The Aro Archive store has pastel-coloured floors in pink and blue

The interior has “a sense of otherworldliness, escapism and fun,” Waiata Sheehan explains, comparing it to “a mixture between a mushroom trip and going to visit someone’s rich aunty who runs a gallery”.

“We’ve always had very neutral industrial spaces,” she told Dezeen. |But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it.”

Pink floor in Aro Archive — It is located inside an old Victorian warehouse

Located inside a five-storey former Victorian warehouse, Aro Archive, which sells pre-owned clothing by avant-garde designers, was organised so that each floor has a different colour.

Monochrome pastel pink, blue and white hues decorate the different levels, which also feature a wide range of reclaimed and recycled materials, furniture and artworks.

Blue floor in Aro Archive — Founder Ariana Waiata Sheehan created the interior design

“The pink floor is supposed to feel very warm, womb-like and enclosed,” Waiata Sheehan said. “The blue floor is more light and otherworldly. And the two white floors are very ethereal and calm.”

White duvet covers by fashion house Maison Martin Margiela were used to create curtains for the changing rooms, while interior pillars are made from reclaimed 1990s metal lamp posts that the designer sourced from a scrapyard in Preston.

Martin Margiela duvet-changing rooms — Duvet covers by Maison Martin Margiela frame the changing rooms

“The building and surrounding area feel very London, so we did want to bring in a sense of that for example with the lamp posts, metal works and details, bright neon lights and so forth,” Waiata Sheehan said.

She sourced a number of unusual furnishings for the Aro Archive store, including an industrial control station from a paper-manufacturing plant that is now used as a till.

“The industrial paper control station I’ve been watching on eBay for nearly 4 years, waiting for a time I had the space to buy it,” Waiata Sheehan explained. “I wanted something different to the normal till, they’re all so boring and square.”

The store also has another large metal till and metal drawers that originally came from a 1980s Mary Quant store and were rescued from a squat in Hackney Wick.

Metal till from Mary Quant — A large metal till was originally from a Mary Quant store

Waiata Sheehan also sourced several smaller pieces for the boutique, where customers can purchase everything down to the artwork, furniture and accessories.

“I do all the buying so everything is here because I love it in some way,” she explained. “But in terms of favourite pieces in store right now?”

“For fashion, it’s the Rick Owens orange shearling gimp mask gilet, for objects the Shirin Guild ceramic incense holders and for furniture the wobbly glass table with magazine racks.”

Industrial control station — Waiata Sheehan bought an old industrial control station from eBay

Waiata Sheehan hopes the Aro Archive boutique will feel like a home away from home and help to create a community feel in the area.

“I think Shoreditch is lacking a sense of community and I wanted to work that into the space,” she said. “The feeling of a chaotic family home and a feeling of togetherness.”

Pillars made from lampposts at Aro Archive — Lampposts from a scrapyard form pillars inside the store

Other London stores with notable interior design recently covered on Dezeen include Swedish fashion brand Toteme’s newly-opened Mayfair store and a Coach pop-up store at Selfridges that had fixtures made from recyclable materials.

The photography is by John Munro.

Reference

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